— Two diverse-owned companies are also developing an innovative U.S. Hispanic and multicultural adtech platform that taps into new inventory for advertisers —
— Alliance also features content collaborations between Nuestro Stories, and Numatec’s HEX division that operates the world’s leading sports website, Marca U.S. —
MIAMI, FL — December 13, 2023 — (NOTICIAS NEWSWIRE) — Nuestro Stories, the Latina-owned digital media, adtech, and entertainment solutions platform devoted to celebrating Latino heritage every day, today announced it has secured an investment and wide-ranging strategic alliance with leading adtech conglomerate Numatec. Financial terms of the deal were not disclosed.
As part of the partnership joining two diverse-owned brands, Nuestro Stories will collaborate with Numatec exclusively for its custom ad tech solutions targeting Hispanic and multicultural consumers. Together, through unique publisher relationships, they will also build a new Hispanic focused network to bring fresh inventory to the market that delivers the ongoing need for scale in diverse targeted programs.
Reciprocally, Nuestro Stories will now serve as Numatec’s exclusive content studio for a wide range of custom projects, influencer marketing, and original productions spanning Numatec’s HEX publisher division, including Marca U.S.
“This investment and the wide range of synergies represented by this partnership with Numatec are transformative,” said Angela Sustaita-Ruiz, Chairwoman and Co-Founder of Brilla Media Ventures, which owns Nuestro Stories. “A major takeaway for brands and media buying agencies is that Nuestro Stories’ ability to deliver digital media at scale is now even stronger. This partnership will also fuel the growth of our core Nuestro Stories’ platform, as well as that of our original films, and audio-related productions unit Nuestro Studios.”
“We love Nuestro Stories’ mandate about creating a lasting legacy that lifts up our Latino community’s heritage, and their team’s unmatched pedigree as both entrepreneurs and innovators of the Hispanic digital media space. This is an exciting partnership that truly marries our super powers in tech with innovative storytellers who have nearly infinite potential for growth for years to come.” said Numatec CEO Giuliano Stiglitz.
Numatec’s investment represents the fifth Hispanic media-related organization that has invested in the company. More recently, SolMart Media, and New Media Ventures announced they had joined as investors of Nuestro Stories.
About Nuestro Stories
The flagship brand of the diverse-owned Brilla Media Ventures, Nuestro Stories (www.NuestroStories.com) is the content, influencer, adtech, and production studio devoted to celebrating Latino heritage every day. Nuestro Stories produces snackable videos, stories, and social media content daily focused on Latino origins and histories, and through its Nuestro Studios also creates or co-produces branded and original films, documentaries, series and podcasts. Nuestro Stories is led by Angela Sustaita-Ruiz and Manny Ruiz, creators of Hispanicize and co-founders of the Hispanic social media marketing, and influencer industries, the Latino press release wire industry, and the first network of Hispanic print media companies online.
About Numatec
Based in Miami, FL, NUMATEC is a holding company that owns and operates 11 subsidiaries in its fast-growing portfolio. The company actively seeks out new opportunities to scale companies in the AdTech and MarTech industries to build the world’s premier network of service providers for today’s global brands. Uniquely positioned to offer superior service and value, NUMATEC boasts a global footprint across 22 countries that is unparalleled. Learn more at www.NUMATEC.com / www.ekn.solutions/usa/media/
