Angela Sustaita-Ruiz

Senior Strategist, Brilla Social

Angela is a Senior Strategist for Brilla Media. An accomplished entrepreneur who co-founded the U.S. Hispanic social media marketing space, Angela is also an award-winning marketing professional with more than 20 years of experience in multicultural and U.S. Hispanic influencer, experential, and public relations. Angela specializes in helping brands create customized campaigns that harness the power of the ever-evolving digital landscape.

In addition to serving as our digital and cultural marketing strategist, Angela is co-founder of RetroPop Media, the first platform created to fully celebrate and monetize the decades on a global scale through conventions, concerts, events, privately licensed entertainment, digital media, and more.

In 2009, Angela co-founded Hispanicize Media Group (HMG), where she and her team produced the annual Hispanicize event that continues as one of the most iconic U.S. Hispanic events in the country. In 2011, she co-founded the company’s DiMe Media (formerly Latina Mom Bloggers). During her time at Hispanicize, the company expanded its portfolio through the acquisition of U.S. Latino digital food and lifestyle media companies, Hispanic Kitchen and Latina Moms. The company also acquired a significant stake in Megan Media for the development of its Artificial Intelligence technology (AI) platform, called Athena Prime. In June 2019, John Leguizamo’s NGL Collective acquired Hispanicize Media Group (HMG) and all of its assets.

Angela is also a recipient of the Hispanic Public Relations Association (HPRA) PR Professional of the Year Award. Before launching her own businesses, Angela was the regional director of the multicultural practice of global PR firm Edelman where she began her career in the New York healthcare practice. During her combined 11 years at the firm’s New York, Austin and Miami offices, she directed national multicultural marketing initiatives for Fortune 500 companies including Unilever, Kraft Foods, Hershey, Starbucks, Burger King, and AstraZeneca.

Angela is a proud third-generation, Texan of Mexican descent. She graduated from Baylor University in Waco, TX.