Joseph Paniagua

Managing Director

Joseph Paniagua is the Managing Partner / Co-Founder of Brilla Media as well as the CEO of Atlantino, LLC and VIVA Spectrum.

Over the past 25 years, Paniagua and his father Ralph, have built Atlantino into a powerhouse sponsorship and activations platform for Latino sports, entertainment, experiential, and digital.  Through Atlantino and the company’s Latino Baseball and Latino Boxing media properties, Joseph has spearheaded Fortune 100 brand activations with more than 18 Major League Baseball teams, the Roberto Clemente Foundation, and more recently Golden Boy.

Over the course of his career, Joseph has executed 360-degree sponsorship programs at more than 400 events, including the Puerto Rican Day Parade Special, the Tropical Music Festival, Estilo Caribe Fashion, Dominican National Events, and the World Domino Tournaments, which Atlantino invented. In 2020, with the Covid-19 pandemic cancelling many of major Latino events, Atlantino pivoted to co-produce the 116 Street Festival and Calle Ocho Festivals as major live streams reaching millions of viewers.