MIAMI, FL — September 9, 2021 — (LATINX NEWSWIRE) — “The creative process has historically been highly disjointed, and COVID-19 accelerated the industry’s need to find new efficiencies and collaboration approaches,” wrote Chip Schenck, VP Sales Innovation, Shutterstock, on this month edition of PRODU Opinion.
In the article “How Technology Is Making COVID-Driven Changes to the Creative Process Permanent”, Schenck pointed out that “the pandemic forced every brand to rethink how they source, produce, program, and optimize content, and the consequences are shaping up to be long-term.”
He explains this transformation in each of the three pillars of the creative process: Ideation, creation, and optimization.
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Shutterstock, Inc. is a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses, and media companies. Directly and through its group subsidiaries, Shutterstock's comprehensive collection includes high-quality licensed photographs, vectors, illustrations, videos, 3D models, and music. Working with its growing community of over 1.7 million contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 400 million images and more than 21 million video clips available.
Headquartered in New York City, Shutterstock has offices around the world and customers in more than 150 countries. The Company also owns Offset, a high-end image collection; Shutterstock Studios, an end-to-end custom creative shop; PremiumBeat, a curated royalty-free music library; Shutterstock Editorial, a premier source of editorial images and videos for the world's media; TurboSquid, a leading 3D content marketplace; Amper Music, an AI-driven music platform; and Bigstock, a value-oriented stock media offering.