Rachel Matos is the Director of Brilla Social, the digital influencer platform of Brilla Media. As part of our collective, Rachel oversees all digital marketing activations and programs involving multicultural content creators.
Los Angeles-based, Rachel is one of the nation’s top strategists and consultants specializing in Latinx influencer marketing and strategy and served as the Director of Social Media and Influencer Relations for #WeAllGrow Latina Network for six years. Rachel played an instrumental role leading the company’s approach to online engagement and social media strategy and has additionally managed major digital brand activations and influencer relations with Latinx creators for a wide range of Fortune 500 companies.
A New York native of Puerto Rican and Ecuadorian descent, Rachel graduated from the School of Visual Arts and previously worked in the museum field for close to 17 years as a lecturer and programs curator. The Guggenheim, The Met, Philadelphia Museum of Art, Bronx Museum of Arts, and LACMA are just a few of the arts institutions Rachel worked for before becoming a trailblazer in the Latinx digital space.