Ralph Paniagua is the Co-Founder, Senior Executive Producer and Director of Media Partnerships for Brilla Media and Atlantino, LLC.
Over the past 35 years, Ralph and his son Joseph, have built Atlantino into a powerhouse sponsorship and activations platform for Latino sports, entertainment, experiential, and digital. Through Atlantino and the company’s Latino Baseball and Latino Boxing media properties, Ralph has spearheaded Fortune 100 brand activations with more than 18 Major League Baseball teams, the Roberto Clemente Foundation, and more recently Golden Boy.
Over the course of his illustrious career, Ralph has executed 360-degree sponsorship programs at more than 500 events, including the Puerto Rican Day Parade Special, the Tropical Music Festival, Estilo Caribe Fashion, Dominican National Events, and the World Domino Tournaments, which he invented.
In 2020, with the Covid-19 pandemic cancelling many of major Latino events, Ralph pivoted to co-produce the 116 Street Festival and Calle Ocho Festivals as major live streams reaching millions of viewers.